The "creative" of your content is another essential part of the overall quality! It's how your company or organization can stand out among the competition and ultimately leave an impression to be remembered.Īssuming the image and audio quality are sharp, the content needs to be creative and engaging to grab attention and resonate with the right people. 85% of those surveyed said: "it was important to get a TV-like quality experience for every video." Videos produced with higher picture quality significantly improve a viewer’s watch time and engagement. In a survey conducted by Verizon Digital Media, they found that the time spent viewing video fell by 77% when the video quality dropped. How the audience views you will undoubtedly impact their engagement, or lack thereof, with your video content and beyond.Ī return on investment is unlikely if people arent engaging or interested in your content. Professionally produced videos increase your audience's trust, which, in turn, builds a buyer's confidence and boosts intent. Whereas videos that appear amateur will cause viewers to think negatively about your brand, such as it being unreliable or untrustworthy.
Produced videos professional#
High-quality content will contribute to your brand's overall image, making you appear more professional and successful. The quality of a video forms the viewers' first impression and opinion of your company or organization. Top Three Reasons to Invest in Quality Video Production For Your Company or Organization: Now, let's explore three of the top reasons to prioritize quality when producing your next video project: There are a handful of reasons why most companies outsource video production, but, most often, it's because it's expensive and time-consuming to amass in-house.įor example, our production company is a one-stop-shop for the following resources and services:Įxperienced videographers, lighting and sound techs, and editors
Alternatively, they can hire an agency or video production company to access experienced professionals, equipment, and collaborative networks. Brands can achieve high-quality in-house by hiring skilled camera ops and editors. Quality videos are created with the right equipment and the professionals who write, film, and edit the project. While DIY videos are suitable in specific contexts, like live streams or vlogs, making most of your video marketing content professionally will have a more significant effect on conversions and other important metrics. Lacking in any of these aspects has the potential to sabotage the effectiveness of others.
But, before we get started, let's first dive into what we mean by "high-quality" videos and how most companies create their professional video content.įrom the perspective of a video production company, high-quality video production includes things like the quality of the picture, clean audio, creativity, and the clarity of your message or intent. Today we'll cover three reasons it's worth investing in quality video production for your company, brand, or organization. That first impressions and the follow-up ones are crucial in grabbing your ideal customers' attention. We pushed it to the top because quality is often the first aspect viewers notice about the videos they watch. We put quality at the top of the list in our recent post on practices that improve the success of videos. Since the quality of content significantly affects consumers' actions, we want to dig more into the top reasons it's worth investing in quality video production for your company, brand, or organization. What they think influences the engagement they'll have with you, whether it's your CTA or even just the video’s watch time. Within moments the quality of your video can dictate how people view your brand and products.
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